artisanal thinking

Commerce? Okay, I can understand that—therefore I borrowed some heart-shaped molds from my partner, Bill, and recently shaped up some sweet dark milk chocolate hearts. Besides an experimental truffle recipe that I am planning on trying out today, these hearts are the main offering this first Valentine’s day witnessed by Daniel Harry Schreiber, Chocolate Maker of Urbana, IL. A bit lackluster, I admit, but a state of affairs due to the fact that I have been too busy to consider human or chocolate heart, instead focusing on wrapping my bars in top quality works of art.

Yes, I’ve been leveraging the creativity of my friends, one, a computer scientist who wanted to experiment with Adobe Illustrator, another an art student looking for a fun side project and a venue to show off her work. A professional design team is now working on branding/logos/a unified wrapping scheme that is so great, it won’t be done incubating for some time. But in the meanwhile, I’ve been making heavy use of my other art-student friend, a Russian with a penchant for Lautrec-style-lettering and whimsical semi-psychedelic scenes. ‘Round Midnight, she draws these labels using a quill pen—her form of relaxation after a long day of studies. I scan them, sometimes re-arrange a few things or add a word with my thick black felt pen, then print & cut ‘em up. By our avocations combined, we’ve fixed labels for ‘Hitchcock’—85% Panamanian, ‘Perrito Del Mar’—salted dark milk, dark milk salted caramel, and…

Fabulous new (or returning) bean origins! La Côte d’Ivoire et Malagache. Terroir is exhibited in the earthy taste du terre d’Ivoire. I experimented roasting hot on this one, scorching them to 250F and I evaporated away much of the pleasant mossy woodsy mustiness that was described by some in November (when I had la Côte for the beer & chocolate tasting) as ‘funky’. Well this time Groovatron gave way to a drier arboreal flavor, accented by apricot fruit and conventional chocolate that at 75% was, I suppose correctly, described by my Ruski artiste as being one of the mildest chocolates I’ve made.

De l’autre côté, Madagascar provides an ass-kicking wallop of sour red fruit, raisins & wine that stands in complete contrast. The time given to conching, the slow process of massaging melted chocolate with granite rollers to somehow smooth the flavor and texture, is a variable that chocolate makers can use to affect the outcome and imprint their stamp. The island nation’s cacao has a developing reputation for complexity, and you will see many other chocolate makers using or even devoting themselves to this origin. At the recent underground tasting party, known as the ‘1000 year old food club’, that I threw—beautifully recounted here—I sampled out both my and the Mast Brother’s interpretation of Malagasy dark chocolate. They were of roughly equal bitterness, 75 and 72% respectively, the main difference being that mine was relatively unconched, while I have it on high authority that the Mast’s leave theirs in the grinder for three days. The result is a milder Madagascar that no longer fumes with odiferous acidity, but blends smoke with reserved raisin. I have no opinion, but several at the event, unawares of maker information, related that they preferred the sharp-tongue of my version, unbridled, passionate and furious.

At this point, one may wonder, what are these hearts, this beautiful art and new cacao cohorts for? We are planning to exhibit these developments in our first retail launch, this Saturday (tomorrow!) at Amara Yoga and Arts in Urbana. As reported recently in the New York Times, yoga and chocolate are natural combinations and I am especially excited by the prospect of rewarding tired yogis with pure dark. The launch is to coincide with a special Valentine yoga class being offered by Maggie Taylor—intense yoga, capped with wine and chocolate by the usual suspect. Read the flyer and sign up for the event. As wrapper designs get fixed a tich more, I’ll be entering coffee shops & natural food stores, but for now, if you eschew my weekly emails & bike delivery service, stroll on over to Amara, try a bar and find yourself in satisfied palate pose.

This entry was posted on Friday, February 12th, 2010 at 10:44 am and is filed under Business, Chocolate Making, Events. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.